Uber needs to find its way in London
A few days ago we heard Uber had its London operational licence revoked. The Mayor of London Sadiq Khan gave reasons protecting inefficient black cab businesses and a plethora of other reasons.
The ride-hailing app firm says it will appeal against TfL’s decision. More than 400,000 names have since been added to Uber’s petition on Change.org to counter/protest against the decision
The petition, started by Uber London, says: “If this decision stands, it will put more than 40,000 licensed drivers out of work and deprive millions of Londoners of a convenient and affordable form of transport.”
TfL’s concerns include Uber’s approach to carrying out background checks on drivers and reporting serious criminal offences.
Uber’s licence is due to expire on 30 September.
It has 21 days to appeal against TfL’s decision and can continue to operate while any appeals are ongoing.
In my opinion, Uber is a disruptive business with capability to be a continuous game player in the business world. However, it takes more than being disruptive to be profitable and continuously be in demand. Over the past months Uber has been in the news for all the unpleasant reasons. Leadership issues and apparent instability in the board room (in my opinion)
As i write this there is a campaign against the revoke with thousands protesting. Hundreds of thousands of people have signed a petition calling for Transport for London to reverse its decision not to renew Uber’s licence.
In my opinion, Uber offers an end to end solution in quick on demand cab businesses. Uber saw an immediate need and met it. It provided jobs for thousands of unemployed car owners. Even though it had its inefficiencies with its defective payment deductions sometimes over services not delivered, Uber still ticked the boxes for most of its users. It was a far cry from the arrogance of black car drivers who were not proactive but selective in their transportation solution delivery. You wouldn’t find a Uber service provider in a queue waiting for customers – Uber actually finds and goes to the customer. This was totally disruptive and exciting for customers who needed the service in a hurry.
A bit about Uber Technologies
Uber Technologies Inc. is an American technology/transport company headquartered in San Francisco, California, United States, operating in 633 cities worldwide. It develops, markets and operates the Uber car transportation and food delivery mobile apps.
Uber apparently conquered London but could not put its acts together.
Lessons Learnt for Businesses
Becoming succesful is hard work, staying succesful ahead of the game is even more harder work.
Ubers idea is meeting needs creatively and effectively but it seems there is no constant redefinition of the business with respect to different locations as seen in the London experience. On Friday, the regulator (Transport for London) :said Uber was not “fit and proper” to hold a London private hire operator licence on the grounds of “public safety and security implications”. In my opinion Uber is a victim of board room politics enhanced by its present history of leadership misconceptions.
Leadership is always vital and any company thats going to be succesful should have a flowing, proactive leadership. Uber has been looking for a leader for a few months and only succeeded in filing the role. This is bad for Uber.
Uber needs to up its game. Stay focussed and keep redefining its strategy.
We wish Uber well and hope it recaptures London. I personally think Uber is one of the best technologies that can happen to transportation. Disruptive technologies are here to stay and will somewhat be resisted. This is Uber’s London Situation presently